Connecting Brands with Festivals, Venues & Live Events
We are Surreal, specialists in event brand partnerships within the festival, events and leisure space.
We specialise in connecting event rights holders with culturally aligned brands, expertly handling sourcing, negotiation, and strategic planning to create impactful partnerships.
With over 20 years of experience placing top-tier brands at the UK’s most successful events, we’ve built an extensive network that makes us natural facilitators for the festival, event, and venue industry.
FOR FESTIVALS & EVENT PROMOTERS, VENUES & RIGHTS HOLDERS -
FOR FESTIVALS & EVENT PROMOTERS, VENUES & RIGHTS HOLDERS -
Unlock More Revenue with the Right Brands
With over 20 years of experience connecting brands with the UK & Europe’s most successful festivals, we’ve built an extensive network that makes us natural facilitators at sourcing event & venue sponsorship.
We work seamlessly with your in-house team to secure brand partnerships that boost your reputation as well as your revenue, ensuring you get maximum benefits from the right brand alignments.
Partner Promoters & Venues
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![People sitting in a greenhouse cafe with plants and natural light]()
Freight Island
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![Nighttime music festival scene with a large illuminated stage, vibrant lights, fireworks, and a crowd of people.]()
Field Vision Bars
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![Outdoor beach concert with large crowd, stage, and ocean in the background.]()
Louder Events
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![Crowded outdoor festival with tents and vendors, people socializing, blue sky background.]()
Central Fusion
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![People enjoying a rooftop terrace with city skyline view, sunny weather, and modern buildings in the background.]()
London Bridge Rooftop
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![Culinary Collective]()
Culinary Collective
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![Outdoor music festival with crowd and stage]()
Live Tour Promotions
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![Outdoor music festival with colorful geometric canopy and crowd of people]()
Bournemouth 7s
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![Interior of an ornate theater with empty seating, a stage, and elaborate ceiling design.]()
Alexandra Palace
Procurement Consultancy
Optimising Your Drink Supply for Maximum Savings
Because of our long-standing relationships with both drinks brands and wholesalers, we are also uniquely positioned to assist you with procurement deals for your event.
By consulting your purchasing list, we can optimise your purchasing strategy, helping to reduce costs and secure the best prices on the market.
Our expertise ensures that you get maximum value from your suppliers, allowing you to focus on your event while we manage your procurement needs efficiently.
FOR BRANDS & AGENCIES -
FOR BRANDS & AGENCIES -
Strategic Event Partnerships, Simplified
Whether you're an emerging brand entering live activations, an established name looking to maximize partnership ROI, or an agency aiming to optimise your client’s budget, our extensive network—spanning over 40 festivals, venues, and events—ensures the best placements across the UK and beyond.
We help brands make efficient use of their sponsorship budget by streamlining the search, vetting, negotiation, and contracting of live event partners. A one-stop-shop to develop your event partnership program.
Call us matchmakers - with a focus on ROI.
Featured Partner Brands
Where We Can Place your Brand
Music Festivals & Events
The ultimate way into a positive association with your brand in a unique and unforgettable live environment.
Notoriously an impenetrable and often costly circuit, our strong networks of promoters and festival owners put us in a unique position to negotiate placements on your behalf, and optimise your budget across a variety of events.
Venues
Target a location-specific audience by capitalising on a pre-existing venue’s reach & reputation, earning multiple touch-points online and on-site.
Strengthen your campaigns with long-term partnerships or brand activation, or take the spotlight with a seasonal pop-up.
Why Choose Our Partnership Services
Streamline Your Process
Simplify the sourcing, negotiating and management of several event placements through one expert point of contact and reporting.
Plug into our Network
Our longstanding business relationships with event & festival owners means we can broker your placements with confidence, and influence sponsorship decisions.
Use our Expertise
Our years in the festival & events business make us the most suited at reviewing and evaluating contracts and sponsorship fees, safeguarding your business and maximising ROI.
Get in Touch
Interested in learning more about event brand partnerships?
Drop us a line & we will be in touch shortly.
Marc Wheeldon
With 20+ years of senior management experience in brand partnerships, sales, and commercial strategy within the festival industry, Marc can drive successful collaborations between brands and festivals through his strategic leadership and industry expertise.